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Invert Insights November 24, 2023

The VCMI Early Adopters, Amazon’s Canadian wind farm & discovering the world’s worst carbon footprint prince.


Your weekly Invert Insights are here:

  • VCMI launches Early Adopters Program 
  • Amazon to build its first Canadian wind farm project in Alberta
  • Who is the world’s worst carbon foot prince?

VCMI Launches Early Adopters Program 

VCMI has launched its Early Adopters Program (EAP) to promote its Claims Code of Practice, aiming to facilitate credible climate action claims. Global corporations like Bain & Company, BCG, Better Drinks, Natura, and Sendle are among the first EAP members. VCMI collaborates closely with them, offering support to understand Claims Code requirements, facilitating peer exchange, and providing communication tools. The program allows hands-on application of additional guidance like the VCMI Monitoring, Reporting, and Assurance Framework. The Claims Code provides a rulebook for credible use of high-quality carbon credits, essential for financing climate action with integrity.

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The Early Adopter Program takes a strategic approach by working closely with corporate leaders on its initial implementation. Through this approach, VCMI ensures a collaborative and thoughtful effort to shape the Claims Code, representing a commitment to refining it and emphasizing its role in promoting transparency, accountability, and integrity in carbon credit transactions. Want to learn more? Click here to read more in our comprehensive guide on the foundations and application of the VCMI Claims Code of Practice.

Amazon to Build its First Canadian Wind Farm Project in Alberta

Amazon, the multinational technology company, recently announced its first Canadian wind farm project located in Alberta, in collaboration with Copenhagen Infrastructure Partners. This marks Amazon’s fourth renewable energy project in Canada and aligns with the company’s environmental commitment. The announcement follows the inauguration of the Travers Solar Project, the largest solar farm in Canada, also located in southern Alberta. Together, these projects will supply power to Amazon’s local operations in Alberta, including fulfillment and sortation centers, delivery stations, and an Amazon Web Services data center.

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While Alberta is one of the richest oil provinces in Canada, some players in the energy industry say it is on the path to becoming Canada’s renewable energy capital due to increased investment in clean energy technology and its wind-swept prairies and vast sunny weather. Amazon’s investment helps diversify the province’s energy mix, potentially enhancing energy security and infrastructure and reducing dependency on fossil fuels.

Who is the World’s Worst Carbon Foot Prince?

The Guardian’s cartoonist, First Dog On The Moon, illustrates the carbon footprint prince. According to their investigation, twelve of the world’s wealthiest billionaires produce a higher volume of GHG emissions than 2 million households, all thanks to their private jets, super yachts and huge mansions. Their recent study highlights the collective airtime of private jets owned by 200 billionaires amounting to 11 years since the start of 2022. Notably, one of the most polluting jets on the list is estimated to have emitted the equivalent of someone taking 1,763 round-trip flights from London to New York. 

Invert Insights:

While the Guardian’s cartoon underscores some controversy, it undeniably tells a harsh reality: excessive consumption contributes significantly to environmental degradation. Indeed, the more affluent have higher carbon footprints; however, it is likely that many with the same financial resources would do the same. Beyond pointing fingers, the link between our choices and their consequences on the environment reinforces the notion that conscious consumption is everything when it comes to addressing the ecological challenges of our time. 

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